# 5min

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/5min

- Industry: Internet
- Headquarters: New York, US
- Website: www.5min.com
- Total disclosed funding: $13M
- Latest round: Series B (Jul 23, 2009)
- Investors on record: 2

## About

5min Ltd. is a digital media company specializing in short-form video content, aiming to enhance user engagement through its innovative platform.Founded in 2006 in New York, US, 5min Ltd. focuses on delivering short-form video content to its audience. In September 2010, AOL Inc. acquired 5min Ltd. for USD 65.00 mn, marking a significant pivot in the company's operational strategy.5min Ltd. provides a platform for short-form video content, allowing users to access a wide array of videos covering various topics. The platform is designed to enhance user engagement by offering tailored content that caters to diverse consumer interests, thereby serving millions of users across different regions.5min Ltd. generates revenue primarily through digital advertising, leveraging its user base to attract advertisers. Revenue is realized through programmatic advertising and partnerships with content creators, enhancing visibility and engagement with target audiences.The most recent deal in September 2010, where AOL Inc. acquired 5min Ltd. for USD 65 mn, is expected to fuel future growth initiatives. The focus will be on expanding the platform's capabilities and possibly launching new content categories. Market expansion into Europe and parts of Asia is also planned to reach a broader audience. Funding from the acquisition is anticipated to support these strategies and enhance the company's technological infrastructure.

## Funding rounds

- Series B, Jul 23, 2009, $7.5M — Globespan Capital Partners, Spark Capital
- Series A, Nov 1, 2007, $5M — Spark Capital

## Investors

- Spark Capital — Series A, Series B
- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series B