# 55social.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/55social-com

- Industry: Internet
- Headquarters: Sao Paulo, Brazil
- Website: www.55social.com
- Total disclosed funding: $13M
- Latest round: Series B (Nov 1, 2012)
- Investors on record: 2

## About

55 Social specializes in providing a comprehensive range of digital marketing solutions that boost brand visibility and customer engagement across various social media platforms.55 Social is engaged in offering digital marketing services to help businesses enhance their social media presence. The company is headquartered in Sao Paulo, Brazil. In November 2012, 55 Social secured USD 10 million in Series B financing from e.ventures, which contributed to their overall funding of USD 10 million. The firm's founder has a history of entrepreneurship, although specific previous companies are not disclosed.55 Social primarily offers a suite of digital marketing solutions designed to enhance brand visibility and engagement across various social media platforms. Their core offerings include social media management tools, content creation services, and analytics platforms that help businesses track their online performance. These products address the challenges companies face in effectively reaching and engaging their target audiences in a crowded digital landscape. Typical end users of 55 Social's products include small to medium-sized businesses, marketing agencies, and brand managers seeking to optimize their social media strategies. The company's solutions are available in key markets across North America, Europe, and parts of Asia, catering to a diverse range of industries including retail, technology, and hospitality.Revenue for 55 Social is generated through a subscription-based model where clients pay for access to various tiers of their services. This structure allows businesses to select a plan that aligns with their needs, whether they require basic social media management tools or comprehensive marketing analytics. Transactions are typically structured as monthly or annual subscriptions, facilitating predictable revenue streams. The flagship product, instrumental in driving customer engagement, is complemented by additional services that may include tailored content creation and performance analytics. Specific pricing plans are structured to provide flexibility and scalability for clients, allowing them to adapt their usage as their business needs evolve.55 Social is focused on expanding its market presence and developing new products to enhance its service offerings. Following their recent Series B funding of USD 10 million in November 2012, the company plans to invest in the design and launch of innovative marketing tools aimed at improving user engagement. Additionally, they are targeting expansion into new geographic regions, specifically looking to penetrate further into North American and European markets by the end of 2023. This strategic approach will enable 55 Social to capitalize on emerging opportunities and meet the evolving needs of their clientele.

## Funding rounds

- Series B, Nov 1, 2012, $10M — Headline
- Series A, Jun 1, 2011, $3M — Redpoint Ventures

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A
- Headline (https://capitalatlas.ai/funds/headline) — Series B