# 52TOYS Development Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/52toys-development-co

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.52toys.com
- Total disclosed funding: $80M
- Latest round: Series C (Sep 9, 2021)
- Investors on record: 13

## About

Based in Beijing, China and established in 2012, 52TOYS Development Co., Ltd. is a toys company that provides toys and toys communication platform. The company found a toy brand: 52TOYS in 2015. The company opened more than ten directly-operated brand stores in China in 2021. In May 2025, Wanda Cinema acquired a minority stake of 4% in the company.

52TOYS Development Co., Ltd. focuses on collecting toys position and provides a variety of toys containing various elements such as culture, film and television, animation. The number of 52TOYS offline sales channel exceeds 10,000 and includes boutique toy stores, cinemas, bookstores, convenience stores, theme parks. Its products sale area covers China, Japan, North America, Southeast Asia.

The company generates revenue though the sales and distribution of toys.

## Funding rounds

- Series C, Sep 9, 2021, $62M — China International Capital Corporation, Shenzhen Guozhong Venture Capital, Qianhai Ark Capital, Jiangu Capital, Grand View Capital
- Series B, Dec 14, 2020 — China International Capital Corporation, Zheshang Venture Capital, Shenzhen Guozhong Venture Capital, Qianhai Ark Capital
- Series A, Mar 13, 2019 — Qiming Venture Partners, Great Chiliocosm Capital
- Series A, Mar 13, 2018, $16M — Qiming Venture Partners, Shengjing 360 Group, Hongdao Capital, Atlas Shanghai, Yikai Huoshi Xinbiao Capital
- Angel, Sep 17, 2015, $2.4M — ASB Ventures

## Investors

- ASB Ventures (https://capitalatlas.ai/funds/asb-ventures) — Angel
- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series A
- Shengjing 360 Group — Series A
- Hongdao Capital (https://capitalatlas.ai/funds/hongdao-capital) — Series A
- Atlas Shanghai (https://capitalatlas.ai/funds/atlas-shanghai) — Series A
- Yikai Huoshi Xinbiao Capital — Series A
- Great Chiliocosm Capital (https://capitalatlas.ai/funds/great-chiliocosm-capital) — Series A
- China International Capital Corporation (https://capitalatlas.ai/funds/china-international-capital-corporation) — Series B, Series C
- Zheshang Venture Capital (https://capitalatlas.ai/funds/zheshang-venture-capital) — Series B
- Shenzhen Guozhong Venture Capital (https://capitalatlas.ai/funds/shenzhen-guozhong-venture-capital) — Series B, Series C
- Qianhai Ark Capital (https://capitalatlas.ai/funds/qianhai-ark-capital) — Series B, Series C
- Jiangu Capital (https://capitalatlas.ai/funds/jiangu-capital) — Series C
- Grand View Capital (https://capitalatlas.ai/funds/grand-view-capital) — Series C