# 51xuanshi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/51xuanshi

- Industry: Software
- Headquarters: Guangzhou, China
- Website: www.51xuanshi.com
- Total disclosed funding: $9.1M
- Latest round: Series A (May 31, 2016)
- Investors on record: 1

## About

51xuanshi is a domain brokerage service that specializes in facilitating the buying and selling of premium domain names, offering a secure transaction process through an escrow service.Founded in 2003, 51xuanshi operates from Guangzhou, China, focusing on domain brokerage. The company has successfully raised a total of CNY 60.00 mn through its latest funding round, Series A, led by Golden Sunflower Capital on January 24, 2019. The CEO and founder, Xing Li, has a background in entrepreneurship and continues to lead the company.51xuanshi.com primarily operates as a domain brokerage service, facilitating the buying and selling of domain names. The company offers a streamlined platform for users to acquire premium domain names, ensuring a safe transaction process through the use of an escrow service provided by their partner, 4.cn, an ICANN-accredited registrar. Their core product offering centers around domain name transactions, targeting businesses and individual entrepreneurs seeking to enhance their online presence through valuable and memorable domain names. This service is particularly beneficial for startups, e-commerce platforms, and companies looking to rebrand or expand their digital footprint. The geographical markets served by 51xuanshi.com include major global regions with a significant online business presence, such as North America, Europe, and parts of Asia.The revenue model for 51xuanshi.com is structured around the sale of domain names, with a listed price for each domain representing the potential transaction value. The transaction process typically involves a direct negotiation between the buyer and seller, facilitated by the brokerage service, which ensures smooth and secure transfers. Customers may pay a one-time fee for individual domain acquisitions, exemplified by the current listing price of CNY 3,446. The company also employs a third-party escrow service to oversee the transaction, adding an extra layer of security and professionalism to the process. Revenue is generated through these sales, with significant volume attributed to the high demand for quality domain names in the competitive online marketplace.51xuanshi plans to leverage the CNY 60.00 mn raised in its latest Series A funding to enhance its platform and introduce new features aimed at improving user experience. The company is targeting expansion into emerging markets in Southeast Asia, with plans to enter by the end of 2023. By developing additional products tailored to these markets, 51xuanshi aims to capture the growing demand for domain brokerage services in these regions.

## Funding rounds

- Series A, May 31, 2016, $9.1M — Golden Sunflower Capital

## Investors

- Golden Sunflower Capital (https://capitalatlas.ai/funds/golden-sunflower-capital) — Series A