# 51kuafu.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/51kuafu-com

- Industry: Retail
- Headquarters: Beijing, China
- Website: www.kuafood.com
- Total disclosed funding: $70M
- Latest round: Series B (Feb 26, 2024)
- Investors on record: 7

## About

Based in Beijing, China, and established in 2018, 51kuafu.com operates as a snack food franchise chain brand that sells Sichuan-flavored fried food. The branches have been set up in Shenzhen, Suzhou, and other places. The company has more than 2,000 contracted stores in the world, mainly distributed in more than 200 cities in China, and overseas stores have been set up in New York, London, Newcastle, Sydney, and other cities. In May 2022, it won the title of Top 100 Chinese Franchise Chain Brands in 2021. In February 2024, 51kuafu.com closed a series B funding. As of 2024, the team has nearly 500 employees. The founder and CEO, Zelu Yuan, graduated from Xi'an Jiaotong University and has served as founder of Feifan Waimai Network.

The company provides more than 40 kinds of Sichuan-flavored fried food including meat, vegetable, soy products, and seafood. The company targets customers aged between 12-35. The company provides franchisees with a food supply chain, operation materials storage and distribution, intelligent shop operation system, inventory management system, etc. The stores are of 10-20 square meters area in shopping malls that are crowded with young people.

The company plans to open 2,000 stores in 2021, 5000 stores in three years, and a thousand stores in five years. It also plans to build a snack platform-level company.

## Funding rounds

- Series B, Feb 26, 2024, $70M — Meridian Capital, Joy Capital, Buer Capital, Juele Fund
- Series A, Oct 22, 2021 — Jinding Capital
- Series A, May 25, 2021 — Oriza Holdings, Meridian Capital, Joy Capital
- Series A, Jan 25, 2021 — Oriza Holdings, Joy Capital
- Angel, Dec 18, 2018 — Discovery Investment

## Investors

- Discovery Investment (https://capitalatlas.ai/funds/discovery-investment) — Angel
- Oriza Holdings (https://capitalatlas.ai/funds/oriza-holdings) — Series A
- Joy Capital (https://capitalatlas.ai/funds/joy-capital) — Series A, Series B
- Meridian Capital — Series A, Series B
- Jinding Capital (https://capitalatlas.ai/funds/jinding-capital) — Series A
- Buer Capital — Series B
- Juele Fund — Series B