# 51din

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/51din

- Industry: Retail
- Headquarters: Shanghai, China
- Total disclosed funding: $4.7M
- Latest round: Seed (Dec 1, 2015)
- Investors on record: 3

## About

Based in Shanghai, China, and founded in 2013, 51din is a cross-border e-commerce company, providing marketing services, IT services, customer service and big data services, and logistics services for e-commerce platforms. The company has cooperated with Cow & Gate, Friso and Karicare. In December 2015, 51din raised a CNY 30 million of seed financing from Zuhe Capital and other unspecified investors.

The company has developed a cross-border e-commerce shopping website targeting the overseas shopping and WeChat store consumption markets. The website is mainly aimed at expectant mothers and mothers, providing overseas maternal and child products and imported food, etc. 51din also provides information and buyer's guide services.

The company generates revenue by operating a cross-border maternal and infant shopping platform and providing overseas maternal and infant products and imported food, etc.

## Funding rounds

- Seed, Dec 1, 2015, $4.7M — Zuhe Capital
- Angel, Jan 1, 2015 — Gaorong Ventures
- Seed, Nov 4, 2014 — Hongdao Capital

## Investors

- Hongdao Capital (https://capitalatlas.ai/funds/hongdao-capital) — Seed
- Gaorong Ventures (https://capitalatlas.ai/funds/gaorong-ventures) — Angel
- Zuhe Capital (https://capitalatlas.ai/funds/zuhe-capital) — Seed