# 500px

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/500px

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.500px.com
- Total disclosed funding: $22M
- Latest round: Series B (Jul 21, 2015)
- Investors on record: 11

## About

500px Inc. is a photography-sharing platform enabling photographers to showcase their work, connect with peers, and monetize their creativity through licensing and contests.Founded in 2009, 500px Inc. provides a platform for photographers to share and license their images. The company is headquartered in Toronto, Canada. It has raised a total of USD 13.00 mn in funding, with its latest round being a Series B in February 2018, led by Visual China Group, and participated by several other investors. Collin Land, the founder, has not been noted for founding other companies prior to 500px. The company has completed 7 deals to date, aimed at enhancing its service offerings.500px offers a comprehensive platform designed for photographers to showcase their work, engage with a global community, and monetize their creativity. The core product is a photography-sharing platform where users can upload, display, and license their photographs in high resolution, enabling the works to be appreciated in full detail. The service also includes opportunities for photographers to participate in global contests and creative challenges, fostering skill improvement and recognition within the community. Their user base spans professional and amateur photographers from various geographical markets, including North America, Europe, and Asia. By connecting photographers with over 200 million images and facilitating licensing agreements through exclusive partners, 500px addresses the needs of creators seeking exposure and revenue generation.500px generates revenue primarily through licensing agreements and partnerships that allow photographers to monetize their work, fostering a sustainable income stream for its users. The company operates a transaction structure that includes services for both individual photographers and businesses looking to purchase or license high-quality images. Photographers may earn royalties from their licensed works, while businesses can access a diverse library of images tailored to their needs. Revenue may also be supplemented by participation fees for contests and creative challenges, which can involve cash prizes and recognition for outstanding photography. Although specific pricing plans are not disclosed, the platform's revenue model emphasizes direct engagement with both individual creators and organizational clients, positioning 500px as a significant player in the online photography marketplace.Following its acquisition by Visual China Group in February 2018, 500px intends to leverage recent funding to enhance its technology and expand its services. This includes developing new product features and exploring international markets to increase its user base in regions such as Asia and Europe by 2022. The funds will be allocated to technology upgrades and marketing efforts to improve customer acquisition strategies.

## Funding rounds

- Series B, Jul 21, 2015, $13M — Andreessen Horowitz, Suntech Power, ff Venture Capital, Harrison Metal, Visual China Group, Fame Mount Limited
- Series A, Jul 31, 2013, $8.8M — Andreessen Horowitz, ff Venture Capital, Harrison Metal, Rugged Ventures, Connect Ventures
- Series A, Jan 30, 2013 — ff Venture Capital
- Series A, Oct 1, 2012 — ff Venture Capital
- Series A, Dec 28, 2011 — Deep Creek Capital, ff Venture Capital, Third Kind Venture Capital
- Seed, Jun 3, 2011, $0.5M — Deep Creek Capital, High Line Venture Partners, ff Venture Capital

## Investors

- Deep Creek Capital (https://capitalatlas.ai/funds/deep-creek-capital) — Seed, Series A
- High Line Venture Partners (https://capitalatlas.ai/funds/high-line-venture-partners) — Seed
- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed, Series A, Series B
- Third Kind Venture Capital (https://capitalatlas.ai/funds/third-kind-venture-capital) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Series A, Series B
- Rugged Ventures — Series A
- Connect Ventures — Series A
- Suntech Power — Series B
- Visual China Group — Series B
- Fame Mount Limited — Series B