# 500Friends

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/500friends

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.500friends.com
- Total disclosed funding: $12M
- Latest round: Series B (Feb 15, 2013)
- Investors on record: 8

## About

500Friends is a marketing technology company specializing in customer engagement and loyalty solutions, utilizing data-driven strategies to enhance brand interactions across diverse industries.500Friends is a marketing technology firm focused on customer loyalty and engagement solutions. The company was acquired by Merkle Inc., a portfolio company of Technology Crossover Ventures, in November 2014 for an undisclosed amount. The headquarters is located in San Francisco, US. The founder’s history is not explicitly detailed.500Friends specializes in customer loyalty and engagement platforms that leverage data-driven marketing strategies. Their service offerings include consulting, business operations, product design, and analytics. By integrating advanced technologies, they aim to deliver personalized interactions that enhance customer loyalty, serving clients in automotive, retail, healthcare, and technology sectors.500Friends operates on a B2B revenue model, focusing on long-term client partnerships. Their revenue generation involves subscription-based services and project contracts tailored to client needs. The company includes flagship products that support customer data management and engagement initiatives, facilitating structured interactions to optimize marketing strategies.In the future, 500Friends aims to expand its product offerings and enhance its market presence. Their most recent acquisition deal in November 2014 positions them to launch new features that improve customer engagement. They plan to broaden their services into additional markets, focusing on regions that align with their strategic objectives. The funding acquired through the Venture Debt round, amounting to USD 2.00 mn, will be utilized to support these initiatives and further growth opportunities.

## Funding rounds

- Series B, Feb 15, 2013, $5M — Intel Capital, Crosslink Capital, Fung Investments
- Series A, Mar 2, 2012, $6M — Intel Capital, Crosslink Capital
- Seed, Mar 23, 2010 — Intel Capital, Crosslink Capital, Fung Capital Asia Investments Limited, Y Combinator, Wasabi Ventures
- Seed, Dec 15, 2009, $1.4M — Quest Venture Partners, Y Combinator, Implistic Capital

## Investors

- Quest Venture Partners (https://capitalatlas.ai/funds/quest-venture-partners) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Implistic Capital — Seed
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Seed, Series A, Series B
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed, Series A, Series B
- Fung Capital Asia Investments Limited (https://capitalatlas.ai/funds/fung-capital-asia-investments-limited) — Seed
- Wasabi Ventures (https://capitalatlas.ai/funds/wasabi-ventures) — Seed
- Fung Investments — Series B