# 4Auth

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/4auth

- Industry: Software
- Headquarters: London, UK
- Website: www.tru.id
- Total disclosed funding: $8.5M
- Latest round: Seed (Apr 1, 2022)
- Investors on record: 4

## About

Based in the UK, 4Auth Limited is a company specializing in secure digital identity solutions, utilizing mobile phone numbers to enhance user experience and minimize fraud in digital transactions.4Auth Limited, founded in 2020 in London, UK, focuses on identity verification through mobile technology. The company has completed 2 deals, most recently closing a Seed round of GBP 3.6 million on April 1, 2022, led by Sorenson Capital. Founders Eric Nadalin and Paul McGuire bring a wealth of experience to the firm, with McGuire currently serving as CEO.4Auth Limited specializes in transforming mobile phone numbers into secure digital identities. Their core product utilizes a mobile possession-factor solution, integrating real mobile numbers, matching SIM cards, and legitimate network-connected devices to provide instant and seamless identity verification. This technology effectively addresses vulnerabilities associated with traditional security models, eliminating risks related to phishing, vishing, SIM swaps, and account takeovers. Their offerings serve various sectors, including finance, e-commerce, and telecommunications, catering to clients across North America, Europe, and Asia.4Auth Limited generates revenue through a subscription-based model, targeting businesses that require advanced identity verification solutions. Clients engage with their services through direct partnerships for customized integration into existing platforms, with a pricing structure designed for scalability. Their flagship offerings, centered around patent-pending technology, promote low-friction onboarding and effective fraud prevention, contributing to customer retention and operational cost savings.In April 2022, 4Auth Limited raised GBP 3.6 million in Seed funding, part of a larger GBP 6.9 million seed round, led by Sorenson Ventures. This funding will support their expansion into the US market, aiming to enhance their presence and service offerings in this key region.

## Funding rounds

- Seed, Apr 1, 2022, $4.7M — Sorenson Capital
- Seed, Jul 16, 2020, $3.8M — MMC Ventures, Episode 1 Ventures, NHN Investment

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Seed
- Episode 1 Ventures (https://capitalatlas.ai/funds/episode-1-ventures) — Seed
- NHN Investment (https://capitalatlas.ai/funds/nhn-investment) — Seed
- Sorenson Capital (https://capitalatlas.ai/funds/sorenson-capital) — Seed