# 4AM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/4am

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.4amskin.com/
- Total disclosed funding: $4M
- Latest round: Seed (May 11, 2026)
- Investors on record: 3

## About

4AM, based in the US, specializes in innovative skincare solutions to enhance beauty routines for busy individuals, focusing on the unique needs of urban professionals.Founded in 2021, 4AM is a skincare company based in New York, US, that designs products specifically to cater to the skincare needs of urban professionals. The company has made a strategic pivot towards a direct-to-consumer model, enhancing accessibility for its flagship products. In May 2026, 4AM secured USD 4 million in Seed funding, led by CAVU Consumer Partners, with participation from B-Fore Capital and Type Capital. This funding represents the total amount raised to date, aimed at enhancing operational capacity and expanding retail reach.4AM specializes in innovative skincare products designed to simplify and enhance the beauty routine for consumers with busy lifestyles. Their flagship offerings, the RISE and REST serums, are based on circadian rhythm research, providing the skin with essential active ingredients at optimal times. The RISE serum is formulated to hydrate and rejuvenate the skin during the day, while the REST serum is tailored for nighttime recovery and repair. Targeting primarily urban professionals, particularly in major markets like New York City and Los Angeles, 4AM addresses common skin concerns exacerbated by stress, lack of sleep, and environmental factors, focusing on minimalism in skincare.4AM generates revenue through direct-to-consumer sales of its skincare products, emphasizing an online retail model that allows for streamlined transactions with end users. The company offers its RISE and REST serums as part of a cohesive skincare regimen aimed at delivering optimal results with minimal effort. Pricing structures are designed to be accessible while reflecting the quality of ingredients and research-backed formulations. The brand also incorporates promotional offers such as free shipping on orders over a certain amount, fostering customer loyalty and engagement.In May 2026, 4AM raised USD 4 million in Seed funding to support its expansion plans. The company intends to enhance its retail rollout and increase operational capacity, as well as recruit senior personnel in operations and retail. Future plans include the launch of new products focused on urban skincare needs and expansion into additional markets, specifically targeting cities with a high density of urban professionals. The funding will be utilized to support these initiatives and solidify 4AM's presence in the competitive skincare landscape.

## Funding rounds

- Seed, May 11, 2026, $4M — CAVU Consumer Partners, B-Fore Capital, Type Capital

## Investors

- CAVU Consumer Partners (https://capitalatlas.ai/funds/cavu-consumer-partners) — Seed
- B-Fore Capital — Seed
- Type Capital (https://capitalatlas.ai/funds/type-capital) — Seed