# 4.5.6 Skin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/4-5-6-skin

- Industry: Consumer Products
- Headquarters: France
- Website: www.456skin.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Sep 10, 2021)
- Investors on record: 3

## About

4.5.6 Skin is a French skincare brand focusing on derm-formulated products tailored for brown and black skin, addressing specific challenges like hyperpigmentation and dehydration with scientifically validated ingredients.Founded in 2019 in France, 4.5.6 Skin specializes in skincare for darker skin types and operates the world's first Skin Tone Research Lab. The company was co-founded by Imen Azaiez and Noelly Michoux, with Noelly Michoux currently serving as CEO. The firm has raised EUR 508.16 mn through 3 deals, with the latest Seed round completed in February 2024, matching the total amount raised to date. The company maintains its headquarters in France.4.5.6 Skin specializes in derm-formulated skincare products specifically designed for brown and black skin, addressing the unique challenges faced by these skin types. Their core product offerings, which include treatments for hyperpigmentation, dullness, dehydration, and sensitivity, focus on gentle yet effective ingredients scientifically validated for darker skin phototypes. The brand operates the world’s first Skin Tone Research Lab to tailor solutions that meet the specific needs of melanin-rich skin. Their product line features serums, cleansers, moisturizers, and exfoliating masks, all formulated to improve skin health and appearance. The primary customer base includes individuals with darker skin tones, as well as dermatologists and skincare professionals seeking effective solutions. Products are marketed and sold primarily in North America and Europe, targeting a demographic that represents approximately 40% of the global population.The revenue model for 4.5.6 Skin is structured around a direct-to-consumer approach, utilizing subscription services and one-time purchases through their online platform. Customers can subscribe for discounted pricing on products, with promotions that include a 20% discount on first orders and various offers on subsequent subscriptions. Individual products, such as the Sevenly Delight Brightening Concentrated Serum and the Max Glow Getter Firming Radiance Serum, are priced to contribute to the company's revenue through both single purchases and recurring subscriptions. The brand emphasizes customer loyalty through these subscription models, enhancing lifetime value by encouraging repeat purchases while addressing the skincare needs of their specialized clientele.In February 2024, 4.5.6 Skin raised EUR 508,158.96 in Seed funding. The company plans to utilize this funding to develop new products targeting specific skincare issues faced by their clientele and to expand into additional markets, particularly in Asia and Latin America, by late 2024. Upcoming product launches include advanced formulations for hyperpigmentation and sensitivity, slated for release within the next year.

## Funding rounds

- Seed, Sep 10, 2021, $1.2M — Kima Ventures, BeAngels, ScaleFund

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- BeAngels (https://capitalatlas.ai/funds/beangels) — Seed
- ScaleFund (https://capitalatlas.ai/funds/scalefund) — Seed