# 3X4 Clinics SA (Pty)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/3x4-clinics-sa-pty

- Industry: Biotechnology
- Headquarters: Cape Town, South Africa
- Website: www.3x4genetics.com
- Total disclosed funding: $2.5M
- Latest round: Series A (Dec 12, 2019)
- Investors on record: 1

## About

3X4 Clinics SA (Pty) Ltd is a genetic testing company that offers at-home DNA analysis through its flagship product, the 3X4 Genetics Test, aimed at providing personalized health insights to users.Founded in 2018, 3X4 Clinics SA (Pty) Ltd operates from Cape Town, South Africa, specializing in genetic testing and analysis. The company was co-founded by Yael Solicitations, while Michael Hubbard serves as the CEO. In December 2019, the firm raised USD 2.50 mn in a Series A funding round led by Alethea Capital Management, bringing the total amount raised to USD 2.50 mn. The firm has completed one deal to date.3X4 Genetics specializes in at-home DNA analysis and genetic testing, with its primary product being the 3X4 Genetics Test. This test delivers insights into an individual’s unique genetic makeup through a simple cheek swab. Leveraging 25 years of genetic research and advanced AI technology, the company provides personalized health recommendations aimed at optimizing dietary choices, enhancing fitness regimens, and managing health conditions. Its primary customer base includes health-conscious individuals, fitness enthusiasts, and healthcare practitioners, with products available in various markets including North America, Europe, and parts of Asia.3X4 Genetics generates revenue primarily through direct-to-consumer sales of its flagship product, the 3X4 Genetics Test, priced at USD 299 per cheek swab kit. Customers purchase the test to receive personalized genetic insights, which can be explored interactively through 3X4 Health. The company also collaborates with healthcare professionals, creating a B2B component where genetic insights enhance individualized health programs. All test kits are eligible for HSA/FSA reimbursement, thus facilitating transactions.3X4 Clinics SA (Pty) Ltd is focused on future growth through the expansion of its product line and market reach. The company plans to introduce new products designed to enhance the genetic testing experience, although specific release dates have not been disclosed. In addition to this, the firm is targeting expansion into new geographic markets across Europe and Asia by 2025. The recent funding of USD 2.50 mn raised in December 2019 will be utilized to support these initiatives, helping to advance product development and facilitate entry into these new markets.

## Funding rounds

- Series A, Dec 12, 2019, $2.5M — Alethea Capital Management

## Investors

- Alethea Capital Management (https://capitalatlas.ai/funds/alethea-capital-management) — Series A