# 3point5

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/3point5

- Industry: Education/Training
- Headquarters: Salt Lake City, US
- Website: www.3point5.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Oct 9, 2006)
- Investors on record: 1

## About

3point5 Inc. is a specialized platform connecting experts with brands, enabling them to purchase high-quality products at significant discounts, enhancing product engagement for professionals and enthusiasts alike.Founded in 2004, 3point5 Inc. operates a platform aimed at linking industry experts with brands. The company is headquartered in Salt Lake City, US. The CEO, Cotter Cunningham, has a notable background in fostering connections between products and expert users. The company received funding in a Series A round in October 2006 from Signal Peak Ventures, raising a total of USD 1.50 mn.3point5 Inc. operates as a platform designed to connect industry experts with various brands, offering substantial discounts on premium products. The core service of the company facilitates exclusive access for qualified individuals, including retail employees, healthcare professionals, and outdoor enthusiasts, to purchase products at discounts of up to 60% off the Manufacturer's Suggested Retail Price (MSRP). This model fosters genuine product engagement and education, targeting individuals actively participating in outdoor activities, sports, or specialized fields, and serves an international client base across the United States, Canada, and select regions in Europe and Asia.3point5 Inc. generates revenue primarily through discounted product sales on its platform, where brands provide access to their offerings for qualified experts. This transaction structure typically involves a commission or fee-based model, allowing brands to reach targeted audiences. The platform features numerous products across categories such as apparel, footwear, camping gear, and outdoor equipment, promoting customer engagement and repeat purchases.The company plans to develop and launch new products targeted at enhancing user engagement and expertise in their respective fields. Additionally, 3point5 Inc. aims to expand its market reach into new geographic regions, with specific focus on increasing its presence in Europe and Asia by late 2023. The funding secured in the Series A round in October 2006 will facilitate these initiatives, allowing the company to bolster its product offerings and strategic market entry.

## Funding rounds

- Series A, Oct 9, 2006, $1.5M — Signal Peak Ventures

## Investors

- Signal Peak Ventures (https://capitalatlas.ai/funds/signal-peak-ventures) — Series A