# 3D Cloud

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/3d-cloud

- Industry: Software
- Headquarters: Miamisburg, US
- Website: www.marxentlabs.com
- Total disclosed funding: $27M
- Latest round: Series C (Jan 22, 2021)
- Investors on record: 4

## About

3D Cloud, based in the US, specializes in 3D product visualization software for retail sectors, including furniture and outdoor. It enhances customer interaction through innovative digital tools, driving sales and operational efficiency for businesses.Founded in 2011 and headquartered in Miamisburg, US, 3D Cloud offers 3D product visualization solutions. The company has secured funding, with its most recent deal occurring on September 26, 2024, where it raised USD 20.00 mn led by Bellini Capital. The founders, Barry Besecker and Beck Besecker, have a history in enterprise technology and software development. Throughout its operations, 3D Cloud has executed a total of 10 deals, focusing primarily on enhancing its product offerings and expanding its market reach.3D Cloud specializes in 3D product visualization software designed for furniture, kitchen, bath, office, and outdoor retail sectors. Their core offerings include WebAR, 3D product configurators, and 3D room planners, all integrated into a single digital asset management platform. These tools allow retailers and manufacturers to create immersive shopping experiences that enhance customer engagement and drive sales. The software is particularly beneficial for enterprises seeking scalable and secure solutions to present highly configurable products. The primary clientele comprises leading retailers and manufacturers worldwide, including those from North America, Europe, Australia, and New Zealand. This diverse customer base utilizes 3D Cloud’s technology to streamline operations, improve product presentation, and ultimately convert consumer interest into sales.The revenue model of 3D Cloud is centered around B2B transactions, predominantly through subscription-based pricing plans and partnerships with enterprise retailers. Clients typically engage with the company to implement comprehensive solutions including CMS, data analytics, and a suite of 3D applications tailored to their needs. Transactions often involve long-term contracts for ongoing support and updates, ensuring clients have continuous access to innovative features and analytics. The company’s flagship offerings, such as their robust 3D product configurators, are integral in facilitating sales conversions for retailers. These services are structured to provide value across various market segments, creating a consistent revenue stream through established relationships with major retail clients.In September 2024, 3D Cloud raised USD 20.00 mn in growth capital funding led by returning investor Bellini Capital. The company will utilize this funding to expand operations and enhance its development efforts. Future initiatives include the launch of new tools and features aimed at enriching their software capabilities and improving client services. Additionally, 3D Cloud plans to target new markets, particularly in Europe and the Asia Pacific region, to increase its global footprint.

## Funding rounds

- Series C, Jan 22, 2021, $15M — Bellini Capital
- Series B, Apr 11, 2016, $10M — Stage 1 Ventures, Detroit Venture Partners, Anorak Ventures
- Seed, Dec 1, 2011, $1M — Stage 1 Ventures, Detroit Venture Partners
- Seed, Jun 20, 2011, $1M — Stage 1 Ventures, Detroit Venture Partners

## Investors

- Stage 1 Ventures (https://capitalatlas.ai/funds/stage-1-ventures) — Seed, Series B
- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed, Series B
- Anorak Ventures (https://capitalatlas.ai/funds/anorak-ventures) — Series B
- Bellini Capital (https://capitalatlas.ai/funds/bellini-capital) — Series C