# 3cat Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/3cat-sdn-bhd

- Industry: Retail
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.3cat.my
- Total disclosed funding: $4M
- Latest round: Series A (Sep 23, 2026)
- Investors on record: 3

## About

Founded in 2023 and based in Kuala Lumpur, Malaysia, 3cat Sdn Bhd engages in the purchase, sale, and repair of used Apple devices, ensuring quality and accessibility for a diverse range of customers. The company was co-founded by Karl Loo (CEO), Heinrich Wendel, Chris Ng, and Garry Gong (also known as Gong Yi). In September 2026, 3cat Sdn Bhd raised USD 4 million in series A funding led by Foxmont Capital Partners, with participation from ADB Ventures and Golden Gate Capital.

3cat specializes in the purchase, sale, and repair of used Apple devices, ensuring that each product meets stringent quality standards. The company conducts a thorough quality control process, which includes 56 detailed tests to verify the functionality and condition of the devices. All products come with a minimum 80% battery health guarantee, typically exceeding this benchmark. By offering a one-year warranty that incorporates a fast 1:1 exchange policy and a 10-day money-back guarantee, 3cat provides substantial peace of mind to its customers. The company caters to a diverse clientele that includes everyday consumers, tech enthusiasts, and businesses seeking cost-effective solutions for high-quality Apple products. 3cat operates in multiple geographical markets across Malaysia, including key regions like Kuala Lumpur, Johor Bahru, and Penang, among others, reaching a wide customer base in urban centers.

The revenue model for 3cat revolves around direct sales of used Apple devices, repair services, and trade-ins. Customers can purchase a range of devices, including iPhones, iPads, and Apple Watches, often at prices up to 65% lower than new retail costs. The pricing structure varies according to product condition and specifications but generally offers competitive rates that appeal to budget-conscious consumers. The company also facilitates transactions through installment payment options, which are available via partnerships with major financial institutions. This structure enhances accessibility for consumers who prefer to pay overtime while ensuring steady cash flow for the business. 3cat's commitment to quality and customer service positions it favorably within the market, driving consistent sales and customer loyalty.

The company plans to utilize the September 2026 funding to expand into the Philippines, scale its omnichannel pre-owned electronics platform, enhance its technology capabilities, strengthen retail and financing operations, and promote affordable, sustainable access to consumer electronics.

## Funding rounds

- Series A, Sep 23, 2026, $4M — Golden Gate Capital, Foxmont Capital Partners, ADB Ventures

## Investors

- Golden Gate Capital (https://capitalatlas.ai/funds/golden-gate-capital) — Series A
- Foxmont Capital Partners (https://capitalatlas.ai/funds/foxmont-capital-partners) — Series A
- ADB Ventures (https://capitalatlas.ai/funds/adb-ventures) — Series A