# 360fly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/360fly

- Industry: Consumer Products
- Headquarters: Pittsburgh, US
- Website: www.360fly.com
- Total disclosed funding: $57M
- Latest round: Series C (Apr 21, 2016)
- Investors on record: 4

## About

360fly, Inc. is a technology company focused on developing innovative 360-degree video capture solutions, primarily through its flagship camera product that enhances immersive media experiences for users across multiple platforms.360fly, Inc. was founded in 1998 in Pittsburgh, US, specializing in 360-degree video capture technology. The company has undergone strategic pivots to adapt to market demands and has participated in 5 deals, with the latest funding round being Series C, raising USD 39.52 mn from investors including L Catterton, Hydra Ventures, and Qualcomm Ventures. The current company valuation stands at USD 90.79 mn, and the CEO is Peter Adderton.360fly specializes in the development and manufacturing of advanced 360-degree video capture technology, primarily through its flagship product, the 360fly camera. This device captures immersive spherical video, allowing users to document events from a comprehensive perspective. Featuring a unique patented lens system, the camera records high-resolution video viewable on various platforms, including VR headsets and mobile devices. Targeted at consumers and professionals in action sports and travel industries, 360fly’s products enhance experience sharing. Their clientele includes individual users, content creators, and businesses utilizing immersive media for marketing, spanning markets in North America, Europe, and select regions in Asia.360fly generates revenue mainly through direct-to-consumer sales of its 360-degree cameras and partnerships with retail outlets. Consumers typically purchase cameras outright, while businesses may engage in bulk purchases or collaborations. Their pricing strategy encompasses various models to cater to both budget-conscious consumers and professionals seeking advanced capabilities. Additionally, revenue opportunities may arise from software subscriptions or services related to video editing and sharing platforms.Looking ahead, 360fly plans to introduce new products aimed at enhancing its current offerings, with specific release dates to be announced. The company is also targeting expansion into new geographic markets, particularly in emerging regions, to broaden its consumer base by 2024. Recent funding from the Series C round will be strategically deployed to support these product developments and market expansion initiatives, ensuring sustained growth and adaptation to evolving consumer demands.

## Funding rounds

- Series C, Apr 21, 2016, $40M — L Catterton, Qualcomm Ventures, Hydra Ventures
- Series B, Aug 11, 2014, $18M — L Catterton, Qualcomm Ventures, Voxx International Co.

## Investors

- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series B, Series C
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series B, Series C
- Voxx International Co. — Series B
- Hydra Ventures — Series C