# 35up

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/35up

- Industry: Internet
- Headquarters: Berlin, Germany
- Website: www.35up.com
- Total disclosed funding: $9.2M
- Latest round: Series A (Aug 15, 2022)
- Investors on record: 5

## About

Based in Berlin, Germany, and founded in 2020, by co-founders Bernhard Ney, Fabian Louis, Klaus Maximilian Wegener, and Victor Schroeder, 35up GmbH, aka 35up, provides an application programming interface (API) platform for small online merchants to generate additional cross-selling revenues, without any inventory risks or working capital investments. In September 2022, 35up raised EURO 5 million in a Series A funding led by apnamic Ventures, and Coparion, Dieter von Holtzbrinck Ventures.

35up develops an artificial intelligence (AI) based matching algorithm that identifies the appropriate products for the items in the cart and recommends cross-selling products for purchase. In addition, the firm offers vendors the drop- ship facilities.

The company generates revenue through its monthly subscription, which includes Starter (EURO 249 per month with 7 percent commission included in every purchase price), Professional (EURO 449 per month with 5 percent commission included in every purchase price), and Enterprise offers a customized plan with 3 percent commission included in every purchase price. 35up also generates revenue by providing additional packages for each plan, such as Return Labels (EURO 49 per month) and CO2 Offset (EURO 49 per month).

## Funding rounds

- Series A, Aug 15, 2022, $5.1M — JCK Holding GmbH Textil KG, Capnamic, Dieter von Holtzbrinck Ventures, Coparion, Turi Holding GmbH
- Seed, Jan 13, 2021, $4.1M — Dieter von Holtzbrinck Ventures, Coparion

## Investors

- Dieter von Holtzbrinck Ventures (https://capitalatlas.ai/funds/dieter-von-holtzbrinck-ventures) — Seed, Series A
- Coparion (https://capitalatlas.ai/funds/coparion) — Seed, Series A
- JCK Holding GmbH Textil KG — Series A
- Capnamic (https://capitalatlas.ai/funds/capnamic) — Series A
- Turi Holding GmbH — Series A