# 2HAELIFESTYLE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/2haelifestyle

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: http://www.2hae.net
- Total disclosed funding: $0.5M
- Latest round: Series A (Jan 5, 2022)
- Investors on record: 8

## About

Founded in 2017 and based in Daegu, South Korea, 2HAELIFESTYLE is a home technology company that provides furniture subscription services. In January 2022, 2HAELIFESTYLE raised series A funding by Smart Study Ventures, Hyundai Marine and Fire Insurance, Seoul Business Agency, and SUN&L.

The company operates Migong, an online home furnishing subscription platform that provides regular management and free collection of directly subscribed premium furniture and accessories, and non-face-to-face placement service with augmented reality and AZIT, a distribution system that optimizes inventory using IT technology. The platform allows customers to subscribe to premium furniture and accessories. The company inspects the products every year, collects them, and re-subscribes them. 

2HAELIFESTYLE plans to build an urban-based warehouse in Seoul and implement a complete home subscription service by upgrading the service for apartment and urban living.

## Funding rounds

- Series A, Jan 5, 2022 — Hyundai Marine & Fire Insurance, Seoul Investment Promotion Agency, Bluepoint Partners, Smart Study Ventures, SUN&L
- Seed, Mar 8, 2019, $0.4M — Seoul Investment Partners, Enlight Ventures
- Angel, Oct 1, 2018, $0.1M — Enlight Ventures, Y&ARCHER

## Investors

- Enlight Ventures (https://capitalatlas.ai/funds/enlight-ventures) — Angel, Seed
- Y&ARCHER (https://capitalatlas.ai/funds/y-archer) — Angel
- Seoul Investment Partners (https://capitalatlas.ai/funds/seoul-investment-partners) — Seed
- Hyundai Marine & Fire Insurance — Series A
- Seoul Investment Promotion Agency — Series A
- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Series A
- Smart Study Ventures (https://capitalatlas.ai/funds/smart-study-ventures) — Series A
- SUN&L — Series A