# 24karat KK

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/24karat-kk

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.24karat.io
- Total disclosed funding: $0.9M
- Latest round: Series A (Mar 16, 2023)
- Investors on record: 4

## About

Based in Japan, 24karat KK operates a Web3 loyalty marketing platform that empowers brands and communities through the issuance of custom tokens and NFTs, enhancing customer engagement across various industries.Founded in 2020 and headquartered in Tokyo, Japan, 24karat KK specializes in a loyalty marketing platform leveraging blockchain technology. The company has completed a total of 2 deals, with its most recent deal being on March 16, 2023, during which it raised JPY 120 million in a SERIES A funding round led by investors including Lotte Ventures Japan, Mitsubishi UFJ Capital, SMBC Venture Capital, and returning investor XTech Ventures. The current company valuation stands at JPY 729.41 million. The founder, Masaki Ogawa, has a background in technology and entrepreneurship, although specific details about other ventures are not available.24karat operates as a Web3 loyalty marketing platform designed to empower brands, projects, and communities by facilitating the creation and utilization of custom tokens and NFTs. The platform provides services such as brand token issuance, branded NFT creation, and community engagement tools, enabling brands to enhance customer interaction both online and offline. Key features include a cloud-based wallet for token and NFT storage, the 24kZAP application as a digital loyalty touchpoint, and a Community Kit for rapid community website launches. The primary target markets for 24karat’s offerings include retail, entertainment, and technology, catering to a diverse range of brands seeking to enhance customer loyalty and engagement through blockchain technology.The company generates revenue through subscription models and partnerships with brands that utilize their software and APIs for loyalty marketing. Clients pay fees for accessing the platform’s features, such as token issuance and NFT minting. Brands can implement their loyalty programs by redeeming tokens for unique brand NFTs, creating a direct-to-consumer experience. The 24kZAP application is central to these transactions, enabling users to manage their tokens and NFTs, thereby driving engagement within the ecosystem. This structured approach aligns with 24karat's mission to enhance user experience and provide measurable value to brands.In March 2023, 24karat KK raised JPY 120 million in SERIES A funding to enhance its business platform, marketing efforts, and employee recruitment. The company plans to develop new products that will strengthen its offerings, though specific release dates have not been disclosed. Furthermore, it aims to expand into new markets, particularly targeting additional regions in Asia and North America by the end of 2024. The recent funding will be instrumental in supporting these initiatives and driving the company’s growth strategy.

## Funding rounds

- Series A, Mar 16, 2023, $0.9M — Mitsubishi UFJ Capital, SMBC Venture Capital, XTech Ventures, Lotte Ventures Japan

## Investors

- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- XTech Ventures (https://capitalatlas.ai/funds/xtech-ventures) — Series A
- Lotte Ventures Japan (https://capitalatlas.ai/funds/lotte-ventures-japan) — Series A