# 23 Broadway

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/23-broadway

- Industry: Software
- Headquarters: US
- Website: www.23broadway.com
- Total disclosed funding: $3M
- Latest round: Seed (Mar 18, 2026)
- Investors on record: 4

## About

Based in the US, 23 Broadway specializes in providing advanced analytics solutions aimed at optimizing user acquisition strategies for companies across various sectors, particularly digital advertising and gaming.23 Broadway was founded in 2024 in the US, focusing on delivering innovative technology solutions for user acquisition. The company has raised a total of USD 3.000 mn through its Seed funding round on March 18, 2026, with participation from investors including Betty, Will Ventures, 359 Capital, and CEAS Investments. The founder’s detailed history is not available, but the focus on strategic partnerships has been a hallmark of its operational approach.23 Broadway offers a suite of advanced solutions designed to optimize user acquisition through AI-driven analytics and data processing. At the core of their product line is the Atlas platform, which determines customer acquisition costs and predicts future customer value. The Data Hub within the platform ingests and standardizes behavioral and transactional data, enabling comprehensive insights across various operators and markets. Additionally, the AI Engine forecasts player lifetime value and identifies critical user behaviors, such as churn probability. The Integration Broker connects with ad networks like Google Ads to enhance unit economics, primarily serving sectors within digital advertising and gaming across North America, Europe, and Asia, for clients focusing on scaling user acquisition without forfeiting equity.The revenue model of 23 Broadway revolves around providing non-dilutive financing solutions for user acquisition, alongside performance marketing services. Clients typically engage through a partnership structure, leveraging the company’s AI technology for effective advertising campaigns. Transactions are characterized by a fee-for-service format, where clients pay for analytical insights derived from the Atlas platform and a share of the advertising spend managed. The company has managed over USD 100 mn in ad spend, demonstrating its capability to drive impactful results for clients.In March 2026, 23 Broadway raised USD 3.000 mn in Seed funding to enhance its predictive modeling capabilities and AI technology. The company plans to introduce new features to its Atlas platform in the upcoming year, focusing on improved user behavior analysis tools. Additionally, 23 Broadway aims to expand its offerings into the Asian gaming market by the end of 2027, utilizing recent funding to support these initiatives.

## Funding rounds

- Seed, Mar 18, 2026, $3M — CEAS Investments, Will Ventures, Betty, 359 Capital

## Investors

- CEAS Investments — Seed
- Will Ventures (https://capitalatlas.ai/funds/will-ventures) — Seed
- Betty — Seed
- 359 Capital (https://capitalatlas.ai/funds/359-capital) — Seed