# 210 Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/210-company

- Industry: Consumer Products
- Headquarters: Hanam-si, South Korea
- Website: www.routine210.com/
- Latest round: Series A (Jan 15, 2025)
- Investors on record: 1

## About

Based in Gyeonggi-do, South Korea, founded in 2021, 210 Company is a fashion company that operates clothing brands 210edit and HYPERREET, offering business casual and street outdoor fashion clothes catering to a wide range of styles for modern lifestyles. In January 2025, 210 Company raised Series A funding from Wadiz Partners.

210 Company specializes in a diverse range of apparel products, focusing on winter outerwear and knitwear that meets contemporary fashion demands. Their offerings include Balmacan coats, cardigans, sweaters, sweatshirts, and pants, designed for consumers looking for stylish yet comfortable winter clothing. Operating primarily in South Korea, they also reach a broader audience through online sales channels.

The revenue structure of 210 Company is primarily centered on direct-to-consumer sales via their online shopping platform. Customers engage in single transactions for a variety of apparel, including premium fleece-lined sweatshirts and Balmacan coats, which are positioned at competitive price points.

The company plans to use the January 2025 funding to expand both online and offline sales channels. They are designing new products to enhance their winter apparel line and are targeting expansion into international markets, although specific regions have not been disclosed. These initiatives are expected to support their growth strategy moving forward.

## Funding rounds

- Series A, Jan 15, 2025 — Wadiz Partners

## Investors

- Wadiz Partners (https://capitalatlas.ai/funds/wadiz-partners) — Series A