# 21 Buttons App, SL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/21-buttons-app-sl

- Industry: Internet
- Headquarters: Barcelona, Spain
- Website: www.21buttons.com
- Total disclosed funding: $27M
- Latest round: Series B (Jul 5, 2018)
- Investors on record: 10

## About

21 Buttons App, SL is a fashion social network that connects users to discover, share, and shop fashion items through its mobile application, enhancing the intersection of social media and e-commerce.Founded in 2015 in Barcelona, Spain, 21 Buttons operates as a platform enabling users to upload their outfits and link them to purchase options from various retailers. The company has successfully completed 4 deals, with the most recent funding round being a Series B in July 2018, during which it raised USD 17 mn led by Idinvest Partners, alongside other investors such as 360 Capital, Breega, JME Ventures, Kibo Ventures, Sabadell Venture Capital, and Samaipata Ventures.21 Buttons operates as a fashion social network that primarily focuses on enabling users to discover, share, and shop fashion products through its dedicated mobile application. The app allows users to upload images of their outfits, tagging the clothing items they wear, which can then be linked to purchase options from various retailers. This functionality addresses the need for a seamless integration of social media and e-commerce, catering to fashion-conscious consumers who seek inspiration and convenience in their shopping experiences. The company serves a diverse user base, primarily composed of fashion enthusiasts aged 18-35, and is marketed in key geographical markets including Spain, Italy, France, and the United Kingdom.In 2020, 21 Buttons generated revenue amounting to USD 1,592,522.20. The EBITDA for the same year was USD -5,090,904.80. The company generates revenue through affiliate marketing and partnerships with fashion retailers, earning commissions on sales made through user-shared links, which enhances brand engagement and customer reach.The recent Series B funding of USD 17 mn, finalized on July 5, 2018, led by Idinvest Partners, will be strategically utilized to enhance product offerings and expand market presence. The company is focused on launching new features in its app that will improve user engagement and shopping experiences. Plans include targeting expansion into additional European markets to increase user acquisition by the end of 2023.

## Funding rounds

- Series B, Jul 5, 2018, $17M — Idinvest Partners, 360 Capital, Kibo Ventures, Breega, Sabadell Venture Capital, Samaipata Ventures, JME Ventures
- Series A, Jul 26, 2017, $9.8M — Banco Sabadell, Sputnik Group, 360 Capital, Mediaset, Kibo Ventures, Breega, Samaipata Ventures, JME Ventures

## Investors

- Banco Sabadell — Series A
- Sputnik Group — Series A
- 360 Capital (https://capitalatlas.ai/funds/360-capital) — Series A, Series B
- Mediaset — Series A
- Kibo Ventures (https://capitalatlas.ai/funds/kibo-ventures) — Series A, Series B
- Breega (https://capitalatlas.ai/funds/breega) — Series A, Series B
- Samaipata Ventures (https://capitalatlas.ai/funds/samaipata-ventures) — Series A, Series B
- JME Ventures (https://capitalatlas.ai/funds/jme-ventures) — Series A, Series B
- Idinvest Partners (https://capitalatlas.ai/funds/idinvest-partners) — Series B
- Sabadell Venture Capital (https://capitalatlas.ai/funds/sabadell-venture-capital) — Series B