# 1plusX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/1plusx

- Industry: Software
- Headquarters: Switzerland
- Website: www.1plusx.com
- Total disclosed funding: $7.8M
- Latest round: Series B (Jan 20, 2021)
- Investors on record: 3

## About

1plusX AG is a data management company that leverages artificial intelligence to optimize first-party data for publishers and advertisers, enhancing audience engagement and targeting strategies.Founded in 2014 and headquartered in Switzerland, 1plusX AG specializes in AI-driven data management solutions. The company was acquired by TripleLift, Inc. in March 2022 for USD 150 mn, transitioning its business strategy to enhance product offerings in the digital advertising landscape. The founding team includes Jürgen Galler, who currently serves as the CEO, alongside co-founders Stephanie Schoss and Thomas Hofmann.1plusX offers an advanced AI-powered data management platform aimed at helping publishers and advertisers maximize their first-party data strategies. This platform features real-time audience insights, predictive analytics, and lookalike modeling to improve audience targeting and engagement. Serving clients primarily in Europe, Asia, and North America, 1plusX has created tools that allow for personalized marketing campaigns based on unique user behaviors and preferences. The platform was launched in 2014 and has expanded its footprint significantly following its 2022 acquisition by TripleLift, further solidifying its market presence.1plusX generates revenue through partnerships and subscriptions with enterprise clients, which include major media publishers and advertising firms. Its revenue model is based on providing clients with access to its advanced data management platform for a recurring subscription fee. Service agreements often include payment structures contingent on the scale of data processed and insights generated. The company’s services are designed to enhance advertising revenues for clients by improving audience targeting and campaign effectiveness.In the wake of its acquisition by TripleLift, Inc. in March 2022, 1plusX AG intends to accelerate its product development roadmap to introduce new offerings. The funding from the acquisition will be utilized to enhance existing solutions and develop new products tailored for expanding market needs. The company is also planning to broaden its market reach, targeting further expansion into North America and Asia by the end of 2023, with a focus on refining its platform’s capabilities to meet the evolving demands of the digital advertising sector.

## Funding rounds

- Series B, Jan 20, 2021, $7.8M — DG Daiwa Ventures, Swisscanto, Digital Garage

## Investors

- DG Daiwa Ventures (https://capitalatlas.ai/funds/dg-daiwa-ventures) — Series B
- Swisscanto (https://capitalatlas.ai/funds/swisscanto) — Series B
- Digital Garage — Series B