# 12Society

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/12society

- Industry: Marketing/Advertising
- Headquarters: West Hollywood, US
- Website: www.12society.com
- Total disclosed funding: $1M
- Latest round: Seed (Apr 17, 2012)
- Investors on record: 1

## About

12Society, Inc. is a company that specializes in creating innovative products and services tailored for businesses and consumers, focusing on enhancing operational efficiency and user experience across various sectors.Founded in 2012 and headquartered in West Hollywood, US, 12Society, Inc. provides solutions aimed at solving business challenges. The company has engaged in 2 deals, with the most recent occurring on July 2, 2013. During this period, it raised USD 1.00 mn in a Seed funding round led by Lightbank. On July 2, 2013, 12Society, Inc. was acquired by Quarterly Co., a portfolio company of Collaborative Fund, Initialized Capital, SV Angel, and True Ventures.The company offers a range of innovative products and services designed to meet the needs of businesses and consumers in various sectors. Their core offerings include advanced technology solutions that enhance operational efficiency and user experience. These products aim to solve specific challenges such as improving workflow processes, increasing customer engagement, and providing seamless integration with existing systems. The company serves a diverse clientele, including small to medium enterprises and large corporations, across multiple industries such as retail, finance, and healthcare. Their geographical markets extend to North America, Europe, and parts of Asia, allowing them to cater to a wide array of customer needs and preferences.The company generates revenue through a multifaceted business model that includes both subscription-based services and direct sales. Clients typically engage in long-term partnerships, benefiting from customized solutions that align with their operational requirements. Revenue streams are bolstered by flagship products that command a premium in the market, providing added value through specialized features and support services. Transactions predominantly occur directly with businesses, ensuring that clients receive tailored offerings that suit their unique situations. The pricing structure is designed to accommodate various client budgets, with options that reflect the complexity and scale of the solutions provided, thereby enhancing customer satisfaction and loyalty.The company plans to leverage its recent funding of USD 1.00 mn to support its growth strategy. While specific new products have not been detailed, the company is focused on enhancing its current offerings. Additionally, the company is considering expansion into new markets, specifically targeting regions in Asia by the end of 2024. The acquisition by Quarterly Co. is anticipated to provide resources and strategic alignment to facilitate these initiatives.

## Funding rounds

- Seed, Apr 17, 2012, $1M — Lightbank

## Investors

- Lightbank (https://capitalatlas.ai/funds/lightbank) — Seed