# 12snap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/12snap

- Industry: Marketing/Advertising
- Headquarters: Munich, Germany
- Website: www.12snap.com
- Total disclosed funding: $41M
- Latest round: Series C (Sep 28, 2000)
- Investors on record: 5

## About

12snap AG is a technology company specializing in innovative digital solutions that enhance operational efficiency for businesses, utilizing a robust platform that serves a diverse clientele across various industries.Founded in 1999 in Munich, Germany, 12snap AG focuses on developing technology solutions for businesses. In February 2006, the company was acquired by NeoMedia Technologies for USD 22.00 mn. The company has completed a total of 3 deals to date.12snap AG's main product offerings include a comprehensive platform that integrates advanced technology to streamline operations and improve user experience. This platform serves small to medium-sized enterprises and large corporations across sectors such as healthcare, finance, and retail. It is strategically marketed in North America, Europe, and parts of Asia, catering to the operational needs of business professionals.The company’s revenue model is based on subscription services and direct sales of its software solutions. Clients typically enter into annual subscription agreements that provide access to the platform, ongoing support, and updates. Additional revenue is generated through partnerships with retailers and wholesalers that distribute its products. Pricing plans are designed to fit diverse customer needs and budgets, fostering customer loyalty and establishing a stable revenue stream.12snap AG plans to leverage its recent acquisition and the USD 22.00 mn funding from NeoMedia Technologies to enhance product offerings and expand into new geographic regions. This includes targeting markets in North America and Europe with upcoming product launches planned for the next fiscal year. The funding will be utilized to support the development of new technologies and expand market outreach efforts.

## Funding rounds

- Series C, Sep 28, 2000, $33M — Apax Partners, Argo Global Capital, BlueRun Ventures, Goldman Sachs Asset Management
- Series B, Apr 27, 2000, $8.5M — Apax Partners, Global Asset Capital, BlueRun Ventures, Goldman Sachs Asset Management

## Investors

- Apax Partners (https://capitalatlas.ai/funds/apax-partners) — Series B, Series C
- Global Asset Capital (https://capitalatlas.ai/funds/global-asset-capital) — Series B
- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series B, Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series B, Series C
- Argo Global Capital (https://capitalatlas.ai/funds/argo-global-capital) — Series C