# 12a Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/12a-labs

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.thevendry.com
- Total disclosed funding: $6.5M
- Latest round: Seed (Sep 24, 2021)
- Investors on record: 7

## About

Based in the US, 12a Labs Inc. operates as a specialized marketplace that connects event professionals with venues, vendors, and resources to enhance event planning efficiency.Founded in 2018 and headquartered in New York, 12a Labs Inc. develops The Vendry, a platform designed for event professionals. The company has raised USD 6.5 mn in SEED funding led by Stellation Capital, with participation from several other investors. The most recent funding round was completed on September 24, 2021, allowing the company to focus on expanding its product and engineering teams.The Vendry operates as a comprehensive marketplace designed specifically for event professionals, offering a streamlined platform for sourcing venues, vendors, and event inspiration. The core product offerings include a robust search functionality that allows users to browse a wide range of venues and service providers across multiple categories such as catering, photography, entertainment, and AV production. The platform serves a diverse client base, including event planners, corporate organizations, and individual clients who seek to organize various events, from corporate gatherings to large-scale celebrations. Geographically, The Vendry caters to major markets in the United States, including New York City, Los Angeles, San Francisco, Chicago, Atlanta, Miami, Austin, and Boston, as well as international hubs like London and Las Vegas. By fostering a collaborative community, The Vendry aims to enhance the event planning experience and facilitate connections that lead to successful events.The Vendry's revenue model is primarily based on facilitating transactions between vendors and event planners through its marketplace platform. The company offers a free listing service for vendors, enabling them to showcase their offerings and portfolio, thereby increasing visibility to potential clients. Revenue generation occurs through partnerships and potential premium features, allowing vendors to enhance their exposure within the platform. The framework typically involves B2B interactions where event professionals engage with vendors to procure services necessary for their events. While specific pricing plans and details on revenue sharing are not disclosed, the structure emphasizes a transactional approach that supports both vendors and planners in achieving their event goals.In September 2021, 12a Labs Inc. raised USD 6.5 mn in SEED funding, with the intention to expand its product and engineering teams. The company is also aiming to enter new markets to broaden its reach. The funding will facilitate these initiatives, allowing for enhanced service development and market penetration.

## Funding rounds

- Seed, Sep 24, 2021, $6.5M — Founder Collective, WGI Group, Primary Ventures, Leadout Capital, Operator Partners, Brilliant Friends, Stellation Capital

## Investors

- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- WGI Group (https://capitalatlas.ai/funds/wgi-group) — Seed
- Primary Ventures (https://capitalatlas.ai/funds/primary-ventures) — Seed
- Leadout Capital (https://capitalatlas.ai/funds/leadout-capital) — Seed
- Operator Partners — Seed
- Brilliant Friends (https://capitalatlas.ai/funds/brilliant-friends) — Seed
- Stellation Capital (https://capitalatlas.ai/funds/stellation-capital) — Seed