# 123people

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/123people

- Industry: Media
- Headquarters: Vienna, Austria
- Website: www.123people.com
- Latest round: Seed (Oct 8, 2008)
- Investors on record: 2

## About

123people.com is an international online magazine dedicated to providing engaging content focused on celebrities, cultural highlights, and various personalities, aimed at informing and entertaining its global audience.123people.com operates as an online platform that specializes in delivering content about notable individuals from various fields such as music, politics, and entertainment. The company was acquired by Pages Jaunes, a portfolio company of Kohlberg Kravis Roberts, in March 2010. The headquarters of the company is located in Vienna, Austria. The founder's information is not specified in the available data.123people.com primarily operates as an international online magazine that focuses on delivering captivating content related to celebrities, cultural highlights, and various personalities. The platform offers a rich array of articles that inform, entertain, and inspire its audience, covering detailed profiles from diverse fields such as music, politics, royalty, acting, sports, and entertainment. By presenting the lives and stories of well-known individuals, including rising stars and established legends, 123people.com aims to provide users with insights into their achievements and career journeys. The platform serves a global audience, appealing to users interested in the entertainment industry and cultural narratives, with an emphasis on fresh and engaging content.The revenue model of 123people.com is primarily based on content engagement and advertising partnerships. The company generates income through various channels, including subscription services for exclusive content, partnerships with brands seeking visibility through sponsored articles, and ad placements on their platform. Typically, transactions involve direct-to-consumer engagement where users access premium articles or features for a fee, while advertisers pay to place ads targeting specific demographics within the site. This structure allows 123people.com to offer a diverse range of content, catering to both general audiences and niche markets interested in celebrity and cultural insights. The exact pricing plans for subscription services or advertising rates are tailored to specific campaigns and audience reach, ensuring flexibility in their revenue-generating strategies.In March 2010, 123people.com was acquired by Pages Jaunes, which may provide access to additional resources for expansion. Future growth plans include the potential development of new products aimed at enhancing user engagement and broadening the content offerings. Expansion into new markets may include targeting audiences in regions with growing interest in lifestyle and celebrity culture. Although specific release dates for upcoming products or detailed plans for geographic expansion were not provided, the resources from the acquisition could support these initiatives.

## Funding rounds

- Seed, Oct 8, 2008 — GCP Gamma Capital Partners, i5invest

## Investors

- GCP Gamma Capital Partners (https://capitalatlas.ai/funds/gcp-gamma-capital-partners) — Seed
- i5invest (https://capitalatlas.ai/funds/i5invest) — Seed