# 123feng.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/123feng-com

- Industry: Consumer Services
- Headquarters: Hangzhou, China
- Website: www.123feng.com
- Total disclosed funding: $13M
- Latest round: Series A (Oct 26, 2015)
- Investors on record: 3

## About

123Feng is a digital solutions provider focused on enhancing user engagement and operational efficiency for businesses across various sectors, utilizing advanced analytics and marketing automation tools.Founded in 2014 in Hangzhou, China, 123Feng specializes in delivering digital solutions that improve business operations. The company has successfully closed 4 deals, with its most recent being a Series A funding round on August 31, 2017, raising USD 13.00 mn from lead investor MPC and participating investors Lightspeed Venture Partners.123Feng specializes in providing innovative digital solutions aimed at enhancing user engagement and operational efficiency for businesses across various sectors. Their core product offerings revolve around a comprehensive platform that integrates advanced analytics, customer relationship management (CRM), and marketing automation tools. These products streamline processes, enabling clients to foster better customer relationships, improve decision-making through data insights, and effectively reach their target audiences. The platform caters to a diverse client base, including small to medium-sized enterprises (SMEs) and larger corporations in industries such as retail, hospitality, and e-commerce, primarily marketing their solutions in North America and parts of Europe.The revenue generation model of 123Feng is predominantly based on a subscription structure, where clients engage with the platform on a recurring basis for ongoing access to its suite of tools and features. This typically involves tiered pricing plans that cater to varying levels of service usage, allowing customers to select a package that aligns with their operational needs, which may include features such as advanced reporting, multi-channel marketing capabilities, and dedicated account support. Within this framework, transactions are conducted directly between the company and its clients, facilitating a clear and consistent revenue flow. Additionally, partnerships with industry-specific resellers and consultants play a crucial role in expanding the company's reach and enhancing service delivery, further contributing to its financial stability and growth potential.123Feng plans to enhance its service offerings with new products aimed at further improving user engagement and operational efficiency. Following its recent Series A funding round on August 31, 2017, which raised USD 13.00 mn, the company intends to invest in the development of these new offerings and to expand into new geographic regions, particularly targeting markets in Asia and Europe to capitalize on the increasing demand for digital transformation services.

## Funding rounds

- Series A, Oct 26, 2015, $13M — Lightspeed Venture Partners, MPC
- Series A, Oct 1, 2014 — Lightspeed Venture Partners
- Seed, Jun 1, 2014 — TiSiWi, MPC

## Investors

- TiSiWi (https://capitalatlas.ai/funds/tisiwi) — Seed
- MPC — Seed, Series A
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A