# 121cast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/121cast-pty

- Industry: Software
- Headquarters: Melbourne, Australia
- Website: www.omnystudio.com/learn
- Total disclosed funding: $0.3M
- Latest round: Seed (Nov 13, 2012)
- Investors on record: 2

## About

121cast Pty Ltd provides advanced audio management solutions for podcasters and radio stations, facilitating seamless transitions from live broadcasting to on-demand content delivery, enhancing user engagement through various innovative features.Founded in 2012, 121cast Pty Ltd, headquartered in Melbourne, Australia, specializes in audio management for the podcasting and radio industries. The CEO, Sharon Taylor, has a background in technology and media, contributing to the company's strategic direction. In June 2019, the company raised AUD 0.25 mn in a SEED round led by Singtel Innov8, with participation from Adventure Capital Venture Management. This latest funding round represented the total amount raised by the company, which has engaged in three deals overall. In 2019, Triton Digital, Inc. acquired 121cast Pty Ltd for an undisclosed amount.Omny Studio provides a comprehensive audio management solution tailored for podcasters and radio stations. Its platform offers Apple Podcasts compliant RSS feeds, enabling seamless management of multiple podcasts from a single interface. Key features include automatic audio capture and secure cloud storage, allowing users to maintain a rich, searchable archive of content. Omny Studio enhances user reach through embeddable players for websites and social media. The company serves a diverse client base, including radio networks, media companies, and independent creators across North America, Europe, and Australia.Omny Studio generates revenue through a subscription-based model that offers tiered pricing plans for both small and large-scale clients. The platform's services encompass podcast hosting, audio publishing, and monetization solutions like real-time ad insertion. Clients subscribe to plans that align with their audio production needs, engaging in B2B relationships where media companies, radio stations, and independent producers pay for access to the software and services. The company's flagship product supports over 47,000 podcasts, contributing to consistent revenue generation from its user base.121cast Pty Ltd aims to enhance its service offerings with new products designed for the evolving needs of audio creators. Future expansions target new geographic markets, with specific efforts focused on increasing its presence in Europe and North America by 2022. The recent funding of AUD 0.25 mn will support these initiatives, particularly in product development and market penetration strategies.

## Funding rounds

- Seed, Nov 13, 2012, $0.3M — Singtel Innov8, Adventure Capital Venture Management

## Investors

- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Seed
- Adventure Capital Venture Management — Seed