# 11 Honoré

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/11-honore

- Industry: Consumer Products
- Headquarters: West Hollywood, US
- Website: www.11honore.com
- Total disclosed funding: $12M
- Latest round: Series A (Mar 19, 2018)
- Investors on record: 5

## About

11 Honoré is a luxury fashion retailer dedicated to providing stylish and well-fitting clothing specifically for plus-size women, offering a range of products from notable designers and exclusive collections.Founded in 2017 and headquartered in West Hollywood, US, 11 Honoré specializes in luxury apparel for plus-size women. The company has executed 4 deals, with its most recent funding round occurring on May 31, 2022, when it raised USD 10.00 mn from Nordstrom, Inc. Jenna Aldridge serves as both the CEO and Founder, leading the company through its strategic initiatives.11 Honoré offers a luxury clothing collection tailored for plus-size women, featuring sizes 10 to 32. Their product line includes dresses, tops, jumpsuits, and swimwear designed to meet the needs of modern women. By addressing the luxury market gap for plus-size clothing, the company provides elevated styles from renowned designers alongside exclusive brand items, promoting body positivity and confidence among its consumers.11 Honoré generates revenue through direct-to-consumer sales via online transactions, catering to customer preferences for convenience. Pricing is variable based on product categories, with flagship items typically having higher price points due to designer collaborations. The company’s business model includes seasonal collections and marketing strategies aimed at attracting repeat and new customers while ensuring customer satisfaction and loyalty within the luxury plus-size fashion segment.In May 2022, Dia&Co acquired 11 Honoré, aiding in the expansion of its product offerings and market reach. With the recent funding of USD 10.00 mn, 11 Honoré is poised to introduce new product lines aimed at enhancing its collection for plus-size women. The company plans to target international markets to increase accessibility by the end of 2023.

## Funding rounds

- Series A, Mar 19, 2018, $8M — Redpoint Ventures, Upfront, Greycroft, Forerunner Ventures, Canvas Prime
- Seed, Sep 6, 2017, $3.5M — Upfront, Greycroft, Forerunner Ventures, Canvas Prime

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A
- Canvas Prime (https://capitalatlas.ai/funds/canvas-prime) — Seed, Series A
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A