# 10X

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/10x

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: https://10x.co.jp
- Total disclosed funding: $16M
- Latest round: Series B (Jul 28, 2021)
- Investors on record: 2

## About

Based in Japan, 10X, Inc. focuses on enhancing operational efficiency and customer experience in the retail sector, providing innovative solutions that cater specifically to supermarkets and other retail environments.10X, Inc. was founded in 2017 in Tokyo, Japan, and specializes in developing technology solutions for the retail industry. The company has successfully completed 6 investment deals, with its most recent funding round occurring in April 2025. Led by new investors Global Brain and JIC Venture Growth Investments, alongside participation from Mitsubishi UFJ Capital and GMO VenturePartners, the company raised JPY 2.1 billion. CEO Masatake Yamoto oversees operations, continuing the company's commitment to technological advancement in retail.10X, Inc. specializes in providing innovative solutions tailored for the retail sector, particularly focusing on enhancing operational efficiency and customer experience in supermarkets and other retail environments. Their flagship product, Stailer AI, is an AI-driven ordering system designed to streamline the product ordering process, making it accessible to users without requiring specialized expertise. This system aims to resolve significant challenges faced by retailers, such as inventory management and order accuracy, thereby promoting a more efficient supply chain. The company's products are primarily targeted at supermarkets and retail businesses across various geographical markets, ensuring that end-users benefit from advanced technology that simplifies and improves everyday operations.10X generates revenue through a structured B2B model, primarily by offering subscription-based access to their Stailer AI platform. Retailers partner with 10X to implement this technology, which facilitates seamless product ordering and inventory management. Given the nature of the product, transactions may involve tiered subscription plans that scale with the size and needs of the retailer, potentially including additional support services or custom integrations as part of the offering. Such partnerships are designed to enhance operational efficiency for clients while providing 10X with a stable and recurring revenue stream. The company's strategic focus on leveraging AI in retail operations positions it favorably to capture market share in an evolving industry landscape.In April 2025, 10X, Inc. raised JPY 2.1 billion in venture funding, which will be utilized to strengthen its current service and develop new products to support retailers. The company aims to expand into new markets, with specific geographic regions targeted for growth, although details on these regions have not been disclosed. As the company continues to innovate, it is focused on enhancing its product offerings and operational capabilities.

## Funding rounds

- Series B, Jul 28, 2021, $14M — DCM, ANRI
- Series A, May 26, 2020, $2.8M — DCM, ANRI

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series A, Series B
- ANRI (https://capitalatlas.ai/funds/anri) — Series A, Series B