# 10Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/10beauty

- Industry: Consumer Products
- Headquarters: Burlington, US
- Website: www.10beauty.co/
- Total disclosed funding: $44M
- Latest round: Series A (May 28, 2026)
- Investors on record: 5

## About

Founded in 2020 and based in Massachusetts, US, 10Beauty, Inc. operates as a manufacturer of an automated full manicure machine that can be fully customized by using the app. In May 2026, 10Beauty, Inc. raised USD 23.5 million in venture funding led by Story Ventures. Alex Shashou and Justin Effron co-founded 10Beauty, Inc. and serve as co-CEOs.

10Beauty, Inc. is a manufacturer of home manicure machines aims to revolutionize the beauty services industry by bringing salon-quality treatments directly into households. Through the utilization of robotic technology, the company is pioneering the development of beauty machines, providing users with comprehensive manicure services in the comfort of their own homes.

The company plans to use the May 2026 funding to broaden its technology offerings to wider market areas.

## Funding rounds

- Series A, May 28, 2026, $24M — Story Ventures
- Series A, Dec 8, 2023, $16M — Shine Capital
- Series A, Jul 8, 2020, $1.1M — Imaginary Ventures
- Seed, Feb 6, 2020, $2.9M — Lerer Hippeau Ventures, Red Sea Ventures

## Investors

- Lerer Hippeau Ventures — Seed
- Red Sea Ventures (https://capitalatlas.ai/funds/red-sea-ventures) — Seed
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Series A
- Shine Capital — Series A
- Story Ventures (https://capitalatlas.ai/funds/story-ventures) — Series A