# 1-2-3.TV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/1-2-3-tv

- Industry: Media
- Headquarters: Braunschweig, Germany
- Website: www.1-2-3.tv
- Total disclosed funding: $14M
- Latest round: Series B (Sep 28, 2005)
- Investors on record: 4

## About

Based in Germany, 1-2-3.TV GmbH operates as a live auction platform, providing an engaging shopping experience for customers looking to bid on diverse consumer goods.1-2-3.TV GmbH, founded in 2004 in Braunschweig, Germany, specializes in live television shopping that allows customers to participate in real-time auctions. The company has successfully completed a total of 9 deals, with its most recent deal occurring on September 22, 2021, when iMedia Brands, Inc. agreed to acquire the company for EUR 80 million. The acquisition aims to enhance 1-2-3.TV's growth strategy and expand its digital marketplace presence in the United States. Jörg Simon is the current CEO of the company.1-2-3.TV specializes in an innovative shopping experience through its live auction platform, offering a diverse range of consumer goods in categories such as fashion, beauty, home goods, electronics, and wellness products. The core of their service is live television shopping, where viewers can interact and bid on products in real-time, enhancing the purchasing experience with immediate engagement. This platform targets customers in Germany and Austria, who enjoy live auctions and the thrill of securing deals on select products, with promotional features that encourage customer loyalty.In the most recent year, 2022, 1-2-3.TV generated revenue of EUR 12,359,571.60, with EBITDA reported at EUR 70,518.90, reflecting the company's transactional framework built around live auctions where customers participate in bidding for products.Following the acquisition by iMedia Brands, Inc., 1-2-3.TV is focused on leveraging the EUR 80 million in funding to accelerate its growth strategy and expand into the U.S. market. This includes enhancing its digital shopping marketplaces and potentially launching new product lines designed to cater to a broader audience. The company aims to utilize the recent funding to support these initiatives and further develop its operational capabilities in new geographic regions.

## Funding rounds

- Series B, Sep 28, 2005, $14M — 3i, Wellington Partners, IRIS, Target Partners
- Series A, May 1, 2004 — 3i, Wellington Partners, Target Partners

## Investors

- 3i (https://capitalatlas.ai/funds/3i) — Series A, Series B
- Wellington Partners (https://capitalatlas.ai/funds/wellington-partners) — Series A, Series B
- Target Partners (https://capitalatlas.ai/funds/target-partners) — Series A, Series B
- IRIS (https://capitalatlas.ai/funds/iris) — Series B