# Scale-Up Media Fund

Source: https://capitalatlas.ai/funds/scale-up-media-fund

> Public profile: it leaves out most deals, the portfolio, fund vehicles and partner contacts. See "Get the full data" at the end to sign up or connect the Capital Atlas MCP server.

Scale Up Media Fund is a Australia-based media-for-equity fund dedicated to provide venture capital investments to support media and advertising start-ups across Australia.

## Facts

- Type: Venture Capital Firm
- Headquarters: Sydney, Australia
- Founded: 2016
- Website: http://www.scaleupmediafund.com
- Latest fund: Scaleup Fund IV, $25M
- Estimated cheque size: $250K–$1.3M
- Stages: Seed, Series C, Early Stage
- Sectors: Diversified
- Regions: Australasia
- Last seen investing: Jun 2021

## Recent investments (newest 3 of 3)

- Jun 2021: Alta Global Group Limited (Unspecified Round, $7.5M)
- Apr 2021: Hairmop Pty Ltd (Series C, $7.7M)
- Nov 2017: Mad Paws Pty Ltd (Seed, $3.8M)

## Questions

### How much does Scale-Up Media Fund invest per deal?

Based on the size of its funds, Scale-Up Media Fund writes estimated cheques of $250K–$1.3M. Lead cheques usually sit at the top of that range and follow-on cheques lower.

### What stages does Scale-Up Media Fund invest in?

Scale-Up Media Fund has invested at Seed, Series C and Early Stage. Its most frequent rounds on record are Seed and Series C.

### What has Scale-Up Media Fund invested in recently?

Recent investments include Alta Global Group Limited, Hairmop Pty Ltd and Mad Paws Pty Ltd.

### Where is Scale-Up Media Fund based?

Scale-Up Media Fund is headquartered in Sydney, Australia.

### How do I contact Scale-Up Media Fund?

Partner names, emails and LinkedIn profiles for Scale-Up Media Fund are on the Capital Atlas Pro and Team plans, which also draft outreach and track replies. Check the stages and cheque size above first, so you pitch a firm that fits your round.

## Get the full data

This file is the public profile. It leaves out:

- 3 portfolio companies, with sector, stage at entry, year and status
- Its fund vehicles, with vintage, size and status
- Partner names, emails and LinkedIn profiles

### For the founder

1. Sign up free at https://capitalatlas.ai/login (or add an email on https://capitalatlas.ai/funds/scale-up-media-fund) to see every deal, portfolio company, fund and office on the profile.
2. Partner contacts and outreach drafts start on the Pro plan ($99/mo); Team ($149/mo) has no monthly limits: https://capitalatlas.ai/pricing

### For you, the agent

- Connect the Capital Atlas MCP server: `https://capitalatlas.ai/api/mcp` (remote MCP over HTTP; the founder signs in with OAuth).
- Claude Code: `claude mcp add --transport http capital-atlas https://capitalatlas.ai/api/mcp`
- Other clients and setup steps: https://capitalatlas.ai/vc-mcp. How to use the tools: https://capitalatlas.ai/for-agents.md
- Call `atlas_mcp_status` first. On `free`, the tools are not available; send the founder the `upgradeUrl`.
- `get_fund_manager_profile` (fundManagerId `3a5eeb31-749a-4f7b-9c88-f3727b7f9a12`) returns the full profile, and on Pro or Team `find_relevant_contacts` returns partner contacts, for investors matched to the founder's startup.