AUM
Estimated Dry Powder
Fund Size (Latest)
Bluegem III
Estimated Cheque Size
Stages
Year Established
2007
Website
https://www.bluegemcp.comHQ
Eagle House, 5th Floor,108 - 110 Jermyn Street, London, SW1Y 6EE, UK, Europe
HQ Phone
+44 (0)20 7647 9710
About
Bluegem is a UK based private equity firm investing in consumer businesses across the value chain (B2C, B2B2C, B2B) underpinned by non-discretionary demand and supported by megatrend tailwinds. The firm focus on buyot, growth and restructuring stage companies across Europe and UK. The Bluegem Investment Team work alongside experienced Portfolio Management and Functional Experts, to deploy a proven and repeatable toolkit for accelerating value creation. The Bluegem value acceleration playbook is underpinned by data analytics and includes, among other things, 360 degree digitalisation of the businesses (including the use of artificial intelligence), international expansion (main focus on the USA) and product innovation. With a track record of investing across Europe through different economic cycles, Bluegem focus on six distinct non-discretionary and non fashionable consumer segments: Baby Care, Home Care, Beauty & Personal Care, Pet Care, Food & Beverage and Health & Wellbeing.
HQ Map
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